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Is now the purr-fect time to choose a Jaguar before its EV relaunch?

 Published 20th September 2024
Driver Guides 

Jaguar is planning a daring relaunch as an all-electric brand, which could see it halt car sales for up to a year.

So, if a big cat with an engine is purr-fect for you, then now could be the time to jump in a Jaguar.

Jaguar's Managing Director Rawdon Glover told Autocar in a recent interview: “There will be a period where you will not be able to buy a Jaguar.”

Glover said the brand will temporarily exit some European markets, but UK buyers can still obtain its flagship combustion-engined F-Pace SUV until early 2025.

During the sales gap, retailers will be focused on used cars and aftersales services.

Earlier this year Jaguar announced it was axing the rest of its range, covering the F-Type sports car, the E-Pace compact SUV, XE mid size saloon, XF premium saloon and the I-Pace electric SUV.

Production of the XE, XF and F-Type has already ended, leaving just vehicles in stock. The E-Pace and I-Pace, which are both built in Austria, will end production this year.

When the F-Pace ends production, Jaguar will not have a new vehicle range on sale until it launches its new EV line-up.

A concept for the first EV, an electric replacement for the Jaguar XJ luxury saloon due in 2026, could be revealed as early as December.

It is planned to be a four-door GT with an innovative design language that will define Jaguar’s electric-only future. It is also billed as the most powerful car Jaguar has ever sold.

A key focus will be making distinctive electric cars that stand out from the crowd and ‘challenge conventions’ to entice buyers to choose the new Jaguar brand.

By 2028, three electric Jaguar models will be available, including a luxury saloon and a large SUV.

In a positive sign for its future, in July Jaguar TCS Racing won the 2024 Formula E World Championship, the electric equivalent of Formula 1.

The Jaguar TCS team secured a record season points and also won the newly created Manufacturer’s Trophy. It is Jaguar’s first World Championship win since 1991.

The move comes as the Government confirms it is reintroducing a ban on the sale of new petrol and diesel cars from 2030, which will force all volume manufacturers to ditch their fossil fuel offerings.



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